PPC, otherwise called Pay Per Click is an example of an advertising tool used in both small and large businesses. PPC is a type of Internet advertising method where an advertiser pays every time users click onto one of their Internet ads.
It’s called pay per click because a business only gets charged if someone clicks on that ad. The most common of these is a paid search ad, which is when an ad shows up during a search in Google or another search engine.
You can find out more about PPC ads by going to LemonDogMedia. Their advertising campaign experts can help you find out if PPC ads are the right choice for your business or if not, assist you in other types of marketing campaigns.
There are several great benefits to choosing to use PPC advertising, these include:
Businesses with high profit levels or specialized niche products: If you have a business in a niche that normally gets high profits, PPC advertising can sometimes double your return on investment.
Search engines bring in customers: Using PPC ads helps your product or service get noticed since it shows up in the search engines. If the product or service you sell is a specialized niche item, one that’s rare for instance, using PPC ads can make it easier to find since customers rely on things like search engines to find things they need.
PPC ads are measurable and track able: you can easily track and measure the results you get from running PPC ads. This is done based on keyword results or you can use A/B test ads to see which ad works best and gets you more leads or customers. If someone is interested in the services you offer, the PPC ad leads them to it when they click and it goes to your landing page.
You can totally control the way you use the PPC ads. That gives you the ability to change them instantly if they are not working. You get to decide where they show up on your website, how much you have to pay or them and how much you get per click, how often they show up, etc.
PPC ads allow you to target potential customers: Another great thing about a PPC advertising campaign is the ability to target potential clients dependent on things like their location, interests, how they act, age, likes, etc. You can choose specific keywords for certain locations and know which ones cost you more money and alter the ad campaign accordingly. That way you are not competing with others in your niche so much. For a small business this is huge since large companies tend to bump up the cost of certain keywords in your industry.
PPC ads are great for small budgets: Since you only have to pay for a PPC ad when and if a potential client clicks it, it is great for businesses with small budgets. You will never have to pay anything except what you have specified in your settings. This is unlike other types of advertising campaigns where you pay for it no matter if you are getting results or not.
It’s simple to set up PPC advertising campaigns and gets fast results: One other great thing about PPC ads is that they start benefiting you as soon as you start. Potential customers could be clicking onto these ads within seconds of you implementing them onto your site. All you have to do is set up your PPC ad campaign via Google Ads or Bing Ads.
No need to rely on SEO or worry about search engine algorithms: Another great thing regarding PPC advertising is that you won’t have to be concerned about SEO or search engine optimization since it doesn’t rely on that. It also isn’t affected by all the changes Google algorithms.
Helps you grow your brand and get it recognized faster: PPC also lets you use targeted keywords related to your niche or industry. This helps people learn about your brand name faster and easier. If someone is searching for a product in your industry, a PPC ad campaign can lead them right to your site. If they put that into a search engine, it should make your PPC ads pop up in their search results.
PPC Ads can be used to compliment other marketing campaigns: Another way to use PPC ads is to use it to get traffic via it complementing other types of marketing campaigns. For instance, if you like to use content marketing forms of writing to get people interested in your products or services, PPC ads can lead them to this and help people find your site and hopefully turn into real buying clients. It helps to drive traffic to your site’s landing page where they learn all about you and your brand and whatever you sell.
All in all, PPC advertising campaigns are a great way to do things like drive customers to your site, grow your brand, get more potential customers to notice you. If you want more information on PPC advertising campaigns and how they can help your business grow and be more successful, go to LemonDog.