Ever seen a product in the store that was very sophisticated and very expensive? You didn’t know how to use it and thought the product was ahead of its time? You have probably noticed disruptive innovation starting to peak its head out.
Companies often force their innovation too early. Their products come out before their customer actually develops a need for it. These are products that only the wealthy and most demanding of their customers will buy. While they might not sell many of them, they will still make a profit because the item costs so much.
Companies who make money this way are actually opening up the door to their competition. A smaller company or a disruptive company will then come up with an innovation that allows the customer to have the same item, or a similar item, at a price that they can afford or without the skill requirement.
Disruptive innovation is simply innovation that takes advantage of the ability to make a cheaper version or a less skilled version of a product when the market is ripe for it. These companies often have lower targets, lower gross, simpler products, etc.
The term was coined by Clayton M. Christensen who is an American academic in the area of business. He is also a religious leader. He currently works at the Harvard Business School.
Here is a good example of a disruptive innovation: traditional doctors offices have been disrupted by retail medical clinics and digital doctors services. This is a somewhat unconventional way to change up the market but it has had a big effect.
Cell phones overcoming the landline is a more traditional example.
While disruptive innovation is a relatively new term, it is a process that has been happening for years. People want to move their technology out to the sales floor before it is cost-effective to do so or easy to use, and it leaves a large gap in the market. The people who can’t use the product or can’t afford it. With a large gap, the door is open for new inventions, or innovative modifications to the existing innovations.
For the most part though, companies don’t come up with these ideas themselves. Their viewpoints are too limited. That means someone needs to come up with it. That someone might well just be you.
How does one become a disruptive innovator?
Who are the innovators? Big, small, educated, uneducated, man, woman, it doesn’t matter who you are, you can be an innovator. All you need to have is an idea that could change the business world. To be a disruptive innovation (and a money making one) you need to have an idea that allows people access to something they have never had before. Something that preferably, does not cost much to make.
It helps if you have the ability to sell that idea. Words and graphics can help you turn an amazing idea into something that a business will want to turn into a product. Think of it as if you were marketing the idea, because you are.
Being an idea person and being a marketer are not necessarily tied together. You can be good at one without being good at the other. There are ways to get the help you need with the marketing.
Companies like InventHelp is one of the most renowned companies out there that specializes in inventors making their ideas a reality. They start with providing education on the process turning an idea into something more. After that, they work with you on each step of the process.
InventHelp has received a lot of new coverage. Here are just some of the articles that you can find, including reviews.
Getting help along the way is something that a lot of inventors need. The quality of the help that you get is what determines how successful your idea is and how much money you can make. A quality company with the resources and connections that InventHelp has is what you need.