Many people around the world have started a cab business but have not been very successful, which stopped them in their tracks. Running a taxi business is not as simple as it’s made out to be. In order to reach the highest level in the taxi business, you need sheer determination and passion. Every business has to go through the initial hurdles and you need the perfect combination of smartness and hard work to achieve your goals. As such, many business owners have created a taxi passenger app to boost their business.
When it comes to the taxi business, customer satisfaction is the first priority. You will earn more profits if your customers are happy as you will be getting more business. But the competition from ride-sharing companies is pretty high and you might be thinking about how to improve your service quality. Apart from a taxi passenger app, there are various other ways to improve your taxi business, as discussed below.
Hire Committed Drivers Only
Hiring the drivers is a critical part of your taxi business and they determine the quality of your service. The drivers you hire should be skilled and experienced enough to be familiar with all the city routes, as well as all the traffic rules and regulations they need to follow.
Apart from their driving skills, a driver must be polite and affable, possess a strong work ethic. Step into the shoes of a customer and think if you’d want to ride a taxi where the driver is extremely rude, or whether you would like it if the driver drives rashly and has no idea about the different routes in the city.
Your goal should be to hire drivers who are passionate about the job and not in it only for the money. Motivated employees contribute a lot to your business as the customers are always satisfied with them.
Ensure a Smooth Line of Communication between Drivers and Operators
For the customer experience to be impressive, there needs to be perfect sync between the drivers and the operators. These days, many customers complain about how their taxis arrive late. It happens very often that the drivers give an estimation of 3 minutes and then arrive after 10 minutes.
Many drivers exploit this and run after the booking for which they would receive more money. These happen mostly due to a lack of communication between the driver and the operator. This is bad for the customer, and in turn, bad for the business as well. Customers may miss an event, a train, or a flight due to this and they might never use your taxi service again.
For this reason, it is a good idea to introduce sophisticated display systems where the operators are aware of every step and so they can provide assistance with the right information.
Social Media Presence
Between 2017 and 2019, the net number of worldwide social media users increased from 2.46 billion to 2.77 billion. Social media has huge potential when it comes to creating a large customer base since most of the people who use the internet use social media as well.
Hence, you should consider getting a business account on social media platforms like Youtube, Instagram, Twitter, and Facebook. There you can regularly update your page with media content like images and videos, as well as articles that are written on topics your customers might be interested in.
In order to further engage with your customers, you can post stories featuring your drivers and passengers where they share their experiences. This is a great way to reach out to your customers on a personal level. Make sure to remain active on your page and reply to all the questions posted by the customers, while also acknowledging their feedback.
It is no secret that people are drawn to brands, especially those with a catchy tagline and a well-designed brand logo. You can reach out to more customers by using your brand logo on every vehicle in your fleet.
In a busy street, people will easily notice your brand logo and graphics. Not only potential customers, but other drivers will study them carefully as well, and might be interested in joining your organization.
It does not take much money to brand all the cars in your fleet, but it gives you great returns. It is a time-tested and effective marketing strategy that will boost your business. If you need ideas and strategies, you can always reach out to marketers and graphic designers to create a targeted campaign.
Offers and Promotions
Promotional offers and discounts are extremely effective when it comes to attracting new customers and retaining the ones that exist. While 79.8% of customers are regular coupon users, 80% of them are searching for new promotional offers. Most of the consumers redeeming a coupon will come back to your business again.
You can introduce these discounts and promotional offers directly through your app or send a text message to your customers. You can also publish these on your website and social media handles.
It is also a good idea to have someone distribute coupons, flyers, and leaflets in highly populated areas like concerts, pubs, shopping malls, and multiplexes. This can significantly improve your business as customers who availed a promotion or a discount account for about 18% of future business.
Due to the increasing number of smartphone users, many people are using a taxi passenger app today. Using an app like this, you can drastically improve customer loyalty and brand image. Additionally, you can collaborate with hotels and transportation agencies and introduce alternative payment methods. By implementing the above-mentioned strategies, you can transform your taxi business in the future.
If you require a cost-effective Taxi dispatch system, do not hesitate to get in touch with TaxiCaller. You can use it for free for 14 days and use a convenient pay as you go method. They offer a flexible and reliable cloud-based solution that allows customers to book effortlessly while including features like VoIP and Caller ID integration.
Nitin Lahoti is the domain expert of Logistics and Transportation. He has 12+ years of experience in Design, Business Development and Startups. His expertise is in Product Ideation, UX/UI design, Startup consulting and mentoring. He prefers business readings and loves travelling.